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We Animals Media

Canada's leading and exclusively vegan event and project manager, supporting the work of animal advocacy focused organizations

Photo Credit: Jo-Anne McArthur / We Animals Media


Little by Little IC launched in 2017 with the goal of inspiring others to consider compassionate, cruelty-free lifestyle choices. Now in 2024, Little by Little IC manages various events, projects and fundraising initiatives for animal advocacy organizations, sustainability-focused groups and plant-forward individuals. 

Little by Little IC’s Founder Sarah, lends her passionate heart to every project she touches. Working within animal advocacy, Sarah understands that most organizations rely heavily on the generosity of their supporters in order to continue their important work for animals. With a diverse mix of skills and passion, Sarah focuses on supporting organizational goals, cultivating relationships, engaging in effective outreach, managing a variety of projects and helping to bring important initiatives to life.

With over fifteen years of experience in the events industry, Sarah also brings a wealth of knowledge to the planning table. Sarah offers strategic leadership to the wide-ranging aspects of event management, from virtual event coordination to leading cross-functional teams, managing timelines, increasing brand recognition, expanding fundraising pipelines and working with the multitude of vendors and individuals involved in event execution. Sarah works from a compassion-driven, planet-aware mindset to create bespoke events that inspire community engagement and fundamental shifts towards positive change.

Sarah is profoundly grateful to have fused her experience with her purpose and is eager to hear about your upcoming plans. If you’re looking for someone with passion and drive to lead your next initiative, look no further. 


Project Management 

Managing projects and fundraising initiatives from start to finish

Vegan project management

Live & Virtual Event Planning

Providing planning and management services for both live and virtual events

Vegan event planning

Giving Back

Donating 2% of net proceeds to organizations making a difference to the lives of animals 

Vegan event planner
Little by Little IC

Every day I am lucky enough to do what I love, working with organizations and individuals who genuinely want to make a difference for animals. I'm here to support initiatives that move the needle towards compassion for our non-human friends.

Sarah Janson, Founder of Little by Little IC



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Burlington, Ontario, Canada

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