top of page


Little by Little IC Vegan Event and Project Manager

Everyone has a story and this just happens to be mine. 

Thank you for being curious enough to find out more about how Little by Little IC came to be.


My name is Sarah and I actively support independent initiatives and animal advocacy focused organizations by managing various projects, events and fundraising campaigns. I love what I do and am eager to contribute to the growth and success of every initiative I'm involved in! 


I've always loved animals and felt a heartwarming connection to them. Though when I was young, I had no idea how they got to my plate, but little by little I started to see and make the connection. After making some gut-wrenching realizations about the unnecessary cruelty that innocent animals endure simply for human pleasure, I made a change to my lifestyle. I went vegan. Every day I choose to be aware of my decisions and choose kindness. I find new ways to enjoy my old favourties; satisfying food replacements, new materials for clothing, shoes, accessories and décor, new restaurants and cafes to explore. I choose to carry the vegan lifestyle through all aspects of my life. I'm more proud of this profound choice than anything in my life. My heart feels kinder and my spirit feels lighter knowing that I now truly live in alignment with my values. I also feel so much healthier, cleaner and focused. 

Before Little by Little IC, I had a successful career as a senior event manager at a renowned private club in Toronto, Canada. I worked with many talented people and developed many valuable skills in the culinary world, in business, networking, strategic planning, sales and leadership. I loved what I was doing, but knew that I ultimately wanted to be a part of something bigger and do whatever I could to inspire compassion on behalf of the millions of animals suffering for human pleasures. This meant I had to fuse my experience with my passion!  

With that in mind, I started Little by Little IC.

Over the last few years, I've had the opportunity to work with some incredible organizations and individuals; Canadian animal rights lawyer Camille Labchuk at Animal Justice, photojournalist and award-winning photographer Jo-Anne McArthur at We Animals Media, the International Vegan Film Festival team, vegan caterer, cooking show host, and plant-based nutrition educator, Diana Goldman at Beantown Kitchen, event producer and sustainable lifestyle content creator Avra Epstein at Love Wild Live Free/Vegan Social Events, Burlington plant-based eatery Lettuce Love Cafe, cashew based cheese company Zengarry Fauxmagerie, and some other truly inspiring souls striving to bring their compassionate initiatives to life. Whether I'm planning an event or managing a project, I could not be happier.  

The goal of Little by Little IC has and always will be to inspire compassion, not only for animals, but for individuals and organizations looking to make positive change. This is why I donate 2% of my net proceeds to organizations going above and beyond in the name of animal advocacy. It's my way of contributing to the hope that one day animal cruelty will be a thing of the past.

Entrepreneurship is more rewarding and more challenging than I could have imagined. Every step of this journey has been taken with a kind heart and a fierce spirit, following my passion and desire to live a life that feels true to me, while working towards making a difference in some way for the animals. I'm doing this the only way I know how and am putting every ounce into it. It's amazing to be a part of something bigger and to live life with purpose. 


bottom of page